SEO

Why SEO is important and how can it help my business?

Your website is one of around 2 billion out there. Whilst good website design and development is crucial this means nothing if it cannot be found when clients and prospects are searching online for your products and services. 

This is where Search Engine Optimisation (SEO) can help. 

What is SEO?

SEO is the collection of processes that are applied to help a website be found by search engines and make it easier for them to rank you in search engine results pages (SERPs).

Online searches don’t usually stem from a specific business name being typed into Google. So, we look at how your website is built, the keywords and phrases within content, your target audience and their search behaviour, as well as your competition to build a strategy to improve your rankings in organic search (non-ads based, natural search results).

The benefits of SEO for your business

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Tips for SEO

Research

First things first, you need to know what your ideal customer is looking for when using search engines. Create an online persona of your target audience. Understand their challenges and goals and align content to answer their needs.

Content

Is your content good and relevant enough to attract your target audience? Produce engaging so that a visitor stays on your website for longer, returns and are likely to share on social media. Content also needs to attract search engines which is when keywords and phrases are essential. Part of your SEO strategy should be about producing regular, unique content tailored for your target audience which is why we recommend a blog.

Keywords and Phrases

Your SEO strategy should encompass keywords and phrases. These are the terms that you think your prospects will type into a search engine. By including relevant phrases in your regular content it will help your position in SERPs. However don't 'keyword stuff' this will have a negative impact. Your content needs to provide interesting and relevant information .

Quality Website Design

Quality content is also about how visually appealing your website is. It needs to be well formatted with the end user in mind. Think white space and imagery to help with navigating the page. It's also essential to include 'H1' and 'Alt Tags', all part of the SEO process and with a well structured page you are able to add these on the backend. If the content quality and appearance are good, this is likely to lead to more people sharing it.

Link Building

As part of the ranking process, search engines consider the quality of links, awarding scores based on the usefulness and relevance of them. Internal links can ease navigation within the website itself, incoming links to your website provide an indication of how useful your content is to others. An absence of links will have an impact upon where you return in a search result for a given term.

Web Analytics

It is important that you make use of web analytics, so that you know what requires improving. Software like Google Analytics allows you to monitor exactly where your internet traffic has come from, as well as the search terms they used to find you in the first place. Such tools can also identify search terms that you are not taking advantage of.

Meta Descriptions

Ever notice when reviewing search results, that some seem a little more orderly than others? These great headlines and a paragraph of well scripted text is simply website code or settings that tells Google and other search engines exactly what each of your web pages are about. This is an essential to complete on the backend.

Image Optimisation

The images on websites can be optimised too. Not only do you need to select complementary images in keeping with your brand to help engagement and encourage sharing, but images can also be formatted in a manner that considers what the search engines need to display your content.

If you can get all this working yourself, then you’ll be off to a great start. However, if you need a helping hand with SEO, then do get in touch. 

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