Why SEO is important and how can it help my business?
Your website is one of around 2 billion out there. Whilst good website design and development is crucial this means nothing if it cannot be found when clients and prospects are searching online for your products and services.
This is where Search Engine Optimisation (SEO) can help.
What is SEO?
SEO is the collection of processes that are applied to help a website be found by search engines and make it easier for them to rank you in search engine results pages (SERPs).
Online searches don’t usually stem from a specific business name being typed into Google. So, we look at how your website is built, the keywords and phrases within content, your target audience and their search behaviour, as well as your competition to build a strategy to improve your rankings in organic search (non-ads based, natural search results).
The benefits of SEO for your business
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Tips for SEO
If you can get all this working yourself, then you’ll be off to a great start. However, if you need a helping hand with SEO, then do get in touch.
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