Having a consistent look and feel for images you produce provides the perfect solution for a digital marketing campaign. You can repurpose imagery across channels which helps to build your brand identity and therefore awareness and importantly it helps with ongoing engagement as your brand becomes familiar.
Repurposing images for social channels can help maintain consistency with your website. So think about creating a header image to be used across all social channels such as Facebook, Twitter and LinkedIn. However, resize them for the respective channel. Our Infographic has a round up of some of the popular social channels and the images sizes that work.