Get noticed with email marketing
Email marketing is a great inbound marketing tactic to help generate leads. Each email distribution is about increasing your open rate and click through rate. This is helped by creating engaging and relevant content to your target audience.
We’ve found that 72% of people prefer content through emails, and it is 40 times more effective in gaining new clients, than social. This indicates that email marketing offers a good Return on Investment (ROI). Read on to discover the benefits.
The benefits of email marketing
Focus on your target audience
When you write your emails think about your target audience. Its’s good to think that you are sending your email to one person so you can make content really personal and relevant.
Understanding challenges of your audience and providing solutions to this in the content you email out will help with engagement and position you as a thought leader in your field.
Follow our 8 tips below to build your next email campaign.
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Tips for great email marketing campaigns
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